volume 47 issue 4 (august 2013) : 323-328
CONSUMER AWARENESS TOWARDS COTTONSEED OIL BRANDS AND RELEVANT FACTS
1St. Ann’s College of Engineering & Technology,
Chirala, Vetapalem – 523 187, India.
Published In
Indian Journal of Agricultural Research
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volume 47 issue 4 (august 2013) : 323-328
CONSUMER AWARENESS TOWARDS COTTONSEED OIL BRANDS AND RELEVANT FACTS
1St. Ann’s College of Engineering & Technology,
Chirala, Vetapalem – 523 187, India.
ABSTRACT
Cottonseed oil is considered as ‘Heart Oil’ by the American Heart Association. In India, a limited numbers of cottonseed oil brands are available in the market at present. The dearth in cottonseed oil pouches with attractive labels causes lack of brand awareness among oil consumers. Cottonseed oil manufacturers need to concentrate on producing pouches with their own company labels under the era of organized retail marketing. Multinational players like Wal-Mart, Carrefour and Target are now enthusiastic to occupy Indian retail markets apart from the present restricted cash and carry business to wholesalers and businesses. Indian consumer behavior towards purchasing of groceries is now transformed to organized retail outlets from orthodox shopping on account of increased level of income, education and demonstration effect. Therefore it is quite passionate to offer branded oil with quality to the mass consumers since people consider health is wealth. This paper divulges the attentiveness of consumer preference, recall and awareness towards cottonseed oil brands.
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In this Article
APC
APC cover the cost of turning a manuscript into a published manuscript through peer-review process, editorial work as well as the cost of hosting, distributing, indexing and promoting the manuscript.
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Submit your manuscript through user friendly platform and acquire the maximum impact for your research by publishing with ARCC Journals.
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Published In
Indian Journal of Agricultural Research