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Current IssueEditorial BoardOnline First ArticlesArchive

Research Article

volume 53 issue 1 (february 2019) : 39-44,   Doi: 10.18805/IJARe.A-4985

Responsible agricultural inputs marketing: a key to save environment

S
S.S. Salokhe
1Scholar Science Academy, Pune-411 007, Maharashtra, India.
Cite article:- Salokhe S.S. (2019). Responsible agricultural inputs marketing: a key to save environment. Indian Journal of Agricultural Research. 53(1): 39-44. doi: 10.18805/IJARe.A-4985.

ABSTRACT

India is mainly an agricultural country and for making farming a profitable enterprise in India, it is essential to make use of agricultural inputs in scientific way. In this study we attempt to find out lacuna in existing agro input’s marketing and service delivery system and environmental consequences of indiscriminate use of agrochemicals. Marketing of inputs should be done by considering what is in the best interest of farmers in the present and long term. Input marketing companies have to develop strategies that can make their products of good quality but cheap for rural customers and safe for environment. Responsible agro input marketing will help farmers to get good returns from farm and also help to supply quality food to the health conscious consumers and for protection of environment.

REFERENCES

  1. Aktar, M.W., Sengupta, D., Chowdhury A. (2009). Impact of pesticides use in agriculture: their benefits and hazards. Interdisciplinary Toxicology, 2: 1-12.
  2. Baishya, K. (2015). Impact of agrochemicals application on soil quality degradation- A review. Proceedings of 2nd International Conference on Science, Technology and Management, 778-786.
  3. Bationo, A., Waswa, B., Okeyo, J.M., Maina, F., Kihara, J.M (2011).Innovations as Key to the Green Revolution in Africa: Exploring the scientific facts. Springer.
  4. Bhairwa, S. L., Kushwaha, S., and Bairwa, S. (2016). Agricultural inputs and service delivery Systems in India: A Review. Contributed paper, Department of Agricultural Economics Bihar Agricultural University.
  5. Bhardwaj, T. and Sharma, J.P. (2013). Impact of pesticides application in agricultural industry: an Indian scenario. International Journal of Agriculture and Food Science Technology, 4: 817-822.
  6. Biswas, A.K. (2012). Water Quality Management: Present Situations, Challenges and Future Perspectives. Routledge.
  7. Das, A., Basu, D. and Goswami, R. (2010). Factors influencing retailing performance of farm inputs in South 24 Parganas District of West Bengal. Indian Res. J. Ext. Edu. 10: 49-53.
  8. Day, D. (2016). Impact of indiscriminate use of insecticide on environmental pollution. International Journal of Plant Protection, 9: 264-267.
  9. Forget, G. (1993).Balancing the need for pesticides with the risk to human health. In: Forget G, Goodman T, de Villiers, A., editors. Impact of pesticide use on health in developing countries. IDRC, Ottawa: 2.
  10. Goletti, F. and Govindan, K. (1995). Methods for agricultural input market research: a toolkit of techniques. MSSD Discussion Paper No 6, Markets and structural Division, IFPRI Washington, USA.
  11. Harikumar, P. S, (2012). Agriculture and Environmental Pollution. Proceedings of Kerala Environment Congress, 82-98.
  12. Igbedioh, S.O. (1991). Effects of agricultural pesticides on humans, animals and higher plants in developing countries. Arch Environ Health. 46: 218.
  13. Ioris A.R. (2016). Agriculture, Environment and Development: International Perspectives on water, land and politics. Palgrave Macmillan.
  14. Jeyaratnam, J. (1985). Health problems of pesticide usage in the third world. B M J.; 42: 505. 
  15. Kaegi, S. (2015).The experience of India’s agricultural extension system in reaching a large number of farmers with rural advisory services. Background paper to the SDC face-to-face workshop “Reaching the millions!” in Hanoi, Vietnam, March, SDC.
  16. Kargbo, J. (2010). Agricultural input business development in Africa: opportunities, issues and challenges. United Nations Economic Commission for Africa, Southern Africa office, 55 -57.
  17. Kaur, M. (2013). Rural Marketing: A Case Study on Hindustan Unilever Limited. International Journal of Applied Research and Studies, 2: 1-14.
  18. Mada, D., Duniya, N., Adams, I.G. (2013). Effect of continuous application of herbicide on soil and environment with crop protection machinery in Southern Adamawa State. International Refereed Journal of Engineering and Science, 2: 4-9.
  19. Mada, D.A. and Hussaini, I.D. (2013). Investigation into the effect of pesticide application on soil and environment with crop protection machine in southern Adamawa state. The International Journal of Engineering and Science, 2: 71-76.
  20. Malviya, R.K. and Kant, R. (2015). Green supply chain management (GSCM): a structured literature review and research implications. Benchmarking: An International Journal, 22: 1360-1394.
  21. Mazumder, B. (2011). A Study on the harmful Effects of Pesticides used in the cultivation of brinjal in Longai river valley, Karimganj, Assam, India. Assam University Journal of Science and Technology, 7: 84-88.
  22. Nagendra, V. (2015). Private Sector Initiatives in Agricultural Marketing in India. MSRUAS, 13-16.
  23. Nandkumar, M.P. (2014). Role of advertising in marketing agri-inputs in the dynamically changing market scenario. Rural marketing seminar, Chennai.
  24. Rajendran, S. (2003). Environment and health aspects of pesticide use in Indian agriculture. Proceedings of the Third International Conference on Environment and Health, Chennai, India, 353-373.
  25. Savonen, C. (1997). Soil microorganisms object of new OSU service. Good Fruit Grower. http://www.goodfruit.com/archive/1995/    6other.html.
  26. Senapati, P. (2014). A study of agricultural inputs marketing in India. Indian Streams Research Journal, 4: 1-6.
  27. Singh, A., Prasad, S.M. and Singh, R.P. (2016). Plant Responses to Xenobiotics. Springer.
  28. Singh, S. (2008). Rural Marketing: Focus on Agricultural inputs. Vikas Publishing House, New Delhi, 
  29. Singh, S. (2016). Innovative Agricultural Input Marketing Models in India: Performance and Potential. Report of Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad.
  30. Umanath, M., Paramasivam, R., and Durai, T. (2016). Farmers’ Perception on environmental Degradation Due to Indiscriminate Use of Modern Practices: A Case Study from Madurai District, Tamil Nadu. Current world environment, 11: 291-295.
  31. Venugopal, P. and Kaundinya, R. (2014). Agri Input Marketing in India. SAGE Publications India Pvt. Ltd.
  32. Watson, T. (2012). What is “Responsible Marketing”? Retrieved from http://www.thomaswatsonconsulting.com.
  33. Yargholi, B. and Azarneshan, S. (2014). Long-term effects of pesticides and chemical fertilizers usage on some soil properties and accumulation of heavy metals in the soil (case study of Moghan plain’s (Iran) irrigation and drainage network). International Journal of Agriculture and Crop Sciences, 7: 518-523. 
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Indian Journal of Agricultural Research
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    Research Article

    volume 53 issue 1 (february 2019) : 39-44,   Doi: 10.18805/IJARe.A-4985

    Responsible agricultural inputs marketing: a key to save environment

    S
    S.S. Salokhe
    1Scholar Science Academy, Pune-411 007, Maharashtra, India.
    Cite article:- Salokhe S.S. (2019). Responsible agricultural inputs marketing: a key to save environment. Indian Journal of Agricultural Research. 53(1): 39-44. doi: 10.18805/IJARe.A-4985.

    ABSTRACT

    India is mainly an agricultural country and for making farming a profitable enterprise in India, it is essential to make use of agricultural inputs in scientific way. In this study we attempt to find out lacuna in existing agro input’s marketing and service delivery system and environmental consequences of indiscriminate use of agrochemicals. Marketing of inputs should be done by considering what is in the best interest of farmers in the present and long term. Input marketing companies have to develop strategies that can make their products of good quality but cheap for rural customers and safe for environment. Responsible agro input marketing will help farmers to get good returns from farm and also help to supply quality food to the health conscious consumers and for protection of environment.

    REFERENCES

    1. Aktar, M.W., Sengupta, D., Chowdhury A. (2009). Impact of pesticides use in agriculture: their benefits and hazards. Interdisciplinary Toxicology, 2: 1-12.
    2. Baishya, K. (2015). Impact of agrochemicals application on soil quality degradation- A review. Proceedings of 2nd International Conference on Science, Technology and Management, 778-786.
    3. Bationo, A., Waswa, B., Okeyo, J.M., Maina, F., Kihara, J.M (2011).Innovations as Key to the Green Revolution in Africa: Exploring the scientific facts. Springer.
    4. Bhairwa, S. L., Kushwaha, S., and Bairwa, S. (2016). Agricultural inputs and service delivery Systems in India: A Review. Contributed paper, Department of Agricultural Economics Bihar Agricultural University.
    5. Bhardwaj, T. and Sharma, J.P. (2013). Impact of pesticides application in agricultural industry: an Indian scenario. International Journal of Agriculture and Food Science Technology, 4: 817-822.
    6. Biswas, A.K. (2012). Water Quality Management: Present Situations, Challenges and Future Perspectives. Routledge.
    7. Das, A., Basu, D. and Goswami, R. (2010). Factors influencing retailing performance of farm inputs in South 24 Parganas District of West Bengal. Indian Res. J. Ext. Edu. 10: 49-53.
    8. Day, D. (2016). Impact of indiscriminate use of insecticide on environmental pollution. International Journal of Plant Protection, 9: 264-267.
    9. Forget, G. (1993).Balancing the need for pesticides with the risk to human health. In: Forget G, Goodman T, de Villiers, A., editors. Impact of pesticide use on health in developing countries. IDRC, Ottawa: 2.
    10. Goletti, F. and Govindan, K. (1995). Methods for agricultural input market research: a toolkit of techniques. MSSD Discussion Paper No 6, Markets and structural Division, IFPRI Washington, USA.
    11. Harikumar, P. S, (2012). Agriculture and Environmental Pollution. Proceedings of Kerala Environment Congress, 82-98.
    12. Igbedioh, S.O. (1991). Effects of agricultural pesticides on humans, animals and higher plants in developing countries. Arch Environ Health. 46: 218.
    13. Ioris A.R. (2016). Agriculture, Environment and Development: International Perspectives on water, land and politics. Palgrave Macmillan.
    14. Jeyaratnam, J. (1985). Health problems of pesticide usage in the third world. B M J.; 42: 505. 
    15. Kaegi, S. (2015).The experience of India’s agricultural extension system in reaching a large number of farmers with rural advisory services. Background paper to the SDC face-to-face workshop “Reaching the millions!” in Hanoi, Vietnam, March, SDC.
    16. Kargbo, J. (2010). Agricultural input business development in Africa: opportunities, issues and challenges. United Nations Economic Commission for Africa, Southern Africa office, 55 -57.
    17. Kaur, M. (2013). Rural Marketing: A Case Study on Hindustan Unilever Limited. International Journal of Applied Research and Studies, 2: 1-14.
    18. Mada, D., Duniya, N., Adams, I.G. (2013). Effect of continuous application of herbicide on soil and environment with crop protection machinery in Southern Adamawa State. International Refereed Journal of Engineering and Science, 2: 4-9.
    19. Mada, D.A. and Hussaini, I.D. (2013). Investigation into the effect of pesticide application on soil and environment with crop protection machine in southern Adamawa state. The International Journal of Engineering and Science, 2: 71-76.
    20. Malviya, R.K. and Kant, R. (2015). Green supply chain management (GSCM): a structured literature review and research implications. Benchmarking: An International Journal, 22: 1360-1394.
    21. Mazumder, B. (2011). A Study on the harmful Effects of Pesticides used in the cultivation of brinjal in Longai river valley, Karimganj, Assam, India. Assam University Journal of Science and Technology, 7: 84-88.
    22. Nagendra, V. (2015). Private Sector Initiatives in Agricultural Marketing in India. MSRUAS, 13-16.
    23. Nandkumar, M.P. (2014). Role of advertising in marketing agri-inputs in the dynamically changing market scenario. Rural marketing seminar, Chennai.
    24. Rajendran, S. (2003). Environment and health aspects of pesticide use in Indian agriculture. Proceedings of the Third International Conference on Environment and Health, Chennai, India, 353-373.
    25. Savonen, C. (1997). Soil microorganisms object of new OSU service. Good Fruit Grower. http://www.goodfruit.com/archive/1995/    6other.html.
    26. Senapati, P. (2014). A study of agricultural inputs marketing in India. Indian Streams Research Journal, 4: 1-6.
    27. Singh, A., Prasad, S.M. and Singh, R.P. (2016). Plant Responses to Xenobiotics. Springer.
    28. Singh, S. (2008). Rural Marketing: Focus on Agricultural inputs. Vikas Publishing House, New Delhi, 
    29. Singh, S. (2016). Innovative Agricultural Input Marketing Models in India: Performance and Potential. Report of Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad.
    30. Umanath, M., Paramasivam, R., and Durai, T. (2016). Farmers’ Perception on environmental Degradation Due to Indiscriminate Use of Modern Practices: A Case Study from Madurai District, Tamil Nadu. Current world environment, 11: 291-295.
    31. Venugopal, P. and Kaundinya, R. (2014). Agri Input Marketing in India. SAGE Publications India Pvt. Ltd.
    32. Watson, T. (2012). What is “Responsible Marketing”? Retrieved from http://www.thomaswatsonconsulting.com.
    33. Yargholi, B. and Azarneshan, S. (2014). Long-term effects of pesticides and chemical fertilizers usage on some soil properties and accumulation of heavy metals in the soil (case study of Moghan plain’s (Iran) irrigation and drainage network). International Journal of Agriculture and Crop Sciences, 7: 518-523. 
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