Loading...

Influence of socio- psychological variables on communication behavior among the cotton growers- An Ex-Post-Facto study
 

DOI: 10.18805/ag.D-4762    | Article Id: D-4762 | Page : 188-192
Citation :- Influence of socio- psychological variables on communication behavior among the cotton growers- An Ex-Post-Facto study.Agricultural Science Digest.2018.(38):188-192
E Ravi Goud and Daya Ram eravigoud068@gmail.com
Address : Department of Extension Education College of Agriculture, Imphal, Manipur-795 004, India.
Submitted Date : 22-05-2018
Accepted Date : 20-08-2018

Abstract

A study was conducted in Kurnool district of Andhra Pradesh with the objective of studying the socio- psychological profile among the cotton growers and their influence on communication behavior, with a sample size of 120 respondents. Ex-post-facto research design was followed. The results showed that, in Kurnool district, all the selected independent variables put together explained about 60. 08 per cent of variation in communication behavior among the cotton growers was from education, mass media exposure, and extension contact, these positively and significantly contributed and the F value (13.84) was also found to be significant at 0.01 level of probability. The cotton grower having more extension contacts and mass media exposure they may gain more knowledge than the average members of the community. These findings draw attention to researchers and policy makers for the introduction of new methods in mass media. Since the farming community is proactive, the government has to initiate broad based approach to enhance the information technology infrastructure at the farmer’s door steps to facilitate them with respect to timely information reach as well as better transfer of technology.

Keywords

Communication behavior Ex-post-facto study Socio-psychological variables.

References

  1. Anonymous, (2016).Cotton - Statistics & Facts-https://www.statista.com/topics/1542/cotton/,acceded on May, 2018.
  2. Aparna, R.K., Metal, S.K. and Goudapa, S.B. (2014). Information management of papaya growers of Karnataka.Indian Res. J. Ext. Educ., 14(2): 31-35.
  3. Cotton Industry in India. (2016). https//www.ibef.org / exports/cotton-industry-india.aspx.,accesed on april 2017. 
  4. Dambazau, S.A., Srivastava, J.P and Tajudeen, A. (2015). Communication behaviour of potato growers in Allahabad district of Uttar Pradesh. J. of Com. Std.,33(2): 48-55.
  5. Drulson, R. (2011). A study on communication behaviour of potato growers in eastkhasi district of Meghalaya.M.Sc.(Ag) thesis, COA, CAU, Imphal. 
  6. Kiran, S.D. (2016). A Study on Training Needs Assessment of Sugarcane Growers in Shrigonda Block, Ahmadnagar District, Maharashtra.    Unpublished M. Sc. (Ag) thesis, Collage of Agriculture, Central Agricultural University, Imphal, Manipur.
  7. Kirti, Jirli, B. and Pankaj, K.M. (2016).Communication Behaviour of Jeevika Project beneficiaries.J. of Com. Std., 34(1): 100-103.
  8. Naik, K.P.K. (2006). Training needs of groundnut farmers in Anantapur district of Andhra Pradesh. M.Sc. (Ag.) Thesis.Acharya N.G. Ranga Agricultural University, Hyderabad.
  9. Santhi, S. (2006). A Study of System of Rice Intensification (SRI) among rice farmers of Tirunelveli District. M.Sc. (Ag.) Thesis.Annamalai University, Annamalai Nagar.

Global Footprints