volume 35 issue 1 (march 2015) : 51-55, Doi: 10.5958/0976-0547.2015.00010.5
Mass media utilization behaviour of farm women
1Department of Agricultural Extension and Rural Sociology,
Tamil nadu Agricultural University, Coimbatore-641 014, India.
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Agricultural Science Digest
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volume 35 issue 1 (march 2015) : 51-55, Doi: 10.5958/0976-0547.2015.00010.5
Mass media utilization behaviour of farm women
1Department of Agricultural Extension and Rural Sociology,
Tamil nadu Agricultural University, Coimbatore-641 014, India.
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Cite article:- lekshmi* Swathi P.S., Chandrakandan K., Balasubramani N. (2025). Mass media utilization behaviour of farm women. Agricultural Science Digest. 35(1): 51-55. doi: 10.5958/0976-0547.2015.00010.5.
ABSTRACT
Farm women are the backbone of Indian agriculture. They represent the invisible work forces in a gamut of activities ranging from land preparation till harvest of the agricultural produce. The mass media utilization behavior of farm women is central to equipping women with the latest developments in farming technology and honing their technical skills which leads to their increased productivity in their farm and home. A study was conducted on a sample of 30 farm women to analyze their mass media utilization behavior. The findings revealed that, majority (60 per cent) had primary level of education, 90 per cent possessed radio and most of them were members of Farmers Discussion Groups (FDG’s); and were regular listeners to agricultural programs on radio. They were also members of Youth Clubs, Magalir Mandrams (women’s associations) and Media forums. Besides these women regularly attended training programs in agriculture and allied areas, imparted by the Krishi Vigyan Kendra (KVK) of Tamil Nadu Agricultural University. Only 10 percent of women were regular subscribers to farm magazines.
REFERENCES
- Byra Reddy, H.N. (1992). An analysis of participation of farm women in agricultural production and the impact of modernization of agriculture on farm women’s roles in Andhra Pradesh. A part of the joint project sponsored by ICAR, IRRI and UNDP in India, APAU, Hyderabad.
- Sankaran.S and Rani Perumal (1993) Tamil Nadu Agriculture and farm women in agriculture – developmental issues. Proceedings of the National Seminar, December 28-30, 1993. National Academy of Agricultural Research Management, Hyderabad.
- Santra S.K. and Kundu Rubi (2001) Women’s empowerment for Sustainable agriculture development. Manage Extension Research Review. 2: 131-135.
- Sathiadhas.R, S.Ashaletha, Sindhu Sadanandan, Joseph Ray .Y., (2003) Women workers in the post-harvest Marine Fisheries Sector of Kerala: Socio-economic profile, Fishing Chimes.23(2):31-35.
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In this Article
APC
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Published In
Agricultural Science Digest