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Current IssueEditorial BoardOnline First ArticlesArchive

volume 31 issue 3 (september 2011) : 161 - 166

CHALLENGES AND IMPLICATIONS OF ICT APPLICATION FOR IMPROVING THE MARKETING OF AGRICULTURAL PRODUCTS AT GARMSAR CITY, IRAN

F
Farhad lashgarara*
R
Roya Mohammadi
M
Maryam Omidi Najafabadi
1Science and Research Branch, Islamic Azad University, Tehran, Iran

  • Submitted|

  • First Online |

  • doi

Cite article:- lashgarara* Farhad, Mohammadi Roya, Najafabadi Omidi Maryam (2025). CHALLENGES AND IMPLICATIONS OF ICT APPLICATION FOR IMPROVING THE MARKETING OF AGRICULTURAL PRODUCTS AT GARMSAR CITY, IRAN. Agricultural Science Digest. 31(3): 161 - 166. doi: .

ABSTRACT

In the changed perspective, farmers need access to updated and exact information for improving the quality and quantity of the agricultural products marketing. ICT, by accelerating the information delivery, has a key role in agricultural products marketing. The statistical population of the study is 109 agricultural experts and extension agent who all of them studied by survey method. Descriptive results showed that the situation of agricultural marketing is fairly desirable. ICT also have a moderate role in improvement of agricultural products marketing. Regression results indicated that connection information networks of local markets to national and international markets, being of experienced facilitators in relation to applying ICT in marketing, shortage of delivery services centers in rural areas for agricultural marketing, identification and ensuring appropriate ICT, lack of sufficient support from private sector investing in agricultural marketing and inadequacy and effective regulations for developing ICT in agricultural marketing determined 55 percent variance of agricultural products marketing.

REFERENCES

  1. Aftab website. (2003). Challenges and solutions developing ICT in developing countries. Available on: www.aftab.ir
  2. Alimoradian, P. and Dehyouri, S. (2006). Cooperatives and NGOs: Appropriate solution for Iran’s agricultural products marketing.Taavon, 181 : 8.
  3. Anonymous. (2005). Problems and obstacles of marketing. Mgmt Develop., 70 : 8.
  4. Gregg, J. and Irani, T.A. (2004). IT by county extension agent of Florida cooperative. J. Ext., 66 : 11-13.
  5. Hamedanlou, M. (2009). Obstacles and challenges of developing rural ICT centers in Iran. Available on: http://www.modiriran.ir/modules/article/view.article.php/597
  6. Khosravi, A. (2003). ICT in agricultural and rural development. University of Elm va Sanat, March 2003.
  7. King, G.M, Knight, P. and Misoun, J. (2003). Marketing through web. Translated by: Mohammad Ibrahim Goharian. Tehran: Amir kabir.
  8. Kunda, D. and Laurence, B. (2000). Assessing important factors that support component-based development in developing countries. Inform. Technol. for develop., 9 : 123-139.
  9. Lashgarara, F, Mirdamadi, S.M. and Farajallah Hosseini, S.J. (2010). The causal model role of ICTs in food utilization of Iranian rural households. African J. Agric. Res., 5 (20) : 2747-2756
  10. Mohammadi, Y, Rahimian, M and Loghmani Jahromi, N. (2007). The application of ICT in agricultural and rural development. The congress on role of ICT in agricultural and rural development, March 2007.
  11. Rasekhi, B. (2003). Capabilities application of ICT for human resources development in agricultural sector. The congress on application of ICT in village. University of Elm va Sanat, March 2003.
  12. Rasouli Azar, S. (2004). The rate of applying IT in Iran’s agricultural system. M. Sc. Thesis of Tarbiat Modares University.
  13. Tiamiyu, M. A. (2000). Information technology in Nigerian federal agencies: Problems, impacts and strategies. J. Inform. Sci., 26 (4) : 227-237
  14. Whittaker, B. (1999). What went wrong? Unsuccessful information technology projects. Infor. Manag. & Computer Security, 7 (1) : 23-29
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    volume 31 issue 3 (september 2011) : 161 - 166

    CHALLENGES AND IMPLICATIONS OF ICT APPLICATION FOR IMPROVING THE MARKETING OF AGRICULTURAL PRODUCTS AT GARMSAR CITY, IRAN

    F
    Farhad lashgarara*
    R
    Roya Mohammadi
    M
    Maryam Omidi Najafabadi
    1Science and Research Branch, Islamic Azad University, Tehran, Iran

    • Submitted|

    • First Online |

    • doi

    Cite article:- lashgarara* Farhad, Mohammadi Roya, Najafabadi Omidi Maryam (2025). CHALLENGES AND IMPLICATIONS OF ICT APPLICATION FOR IMPROVING THE MARKETING OF AGRICULTURAL PRODUCTS AT GARMSAR CITY, IRAN. Agricultural Science Digest. 31(3): 161 - 166. doi: .

    ABSTRACT

    In the changed perspective, farmers need access to updated and exact information for improving the quality and quantity of the agricultural products marketing. ICT, by accelerating the information delivery, has a key role in agricultural products marketing. The statistical population of the study is 109 agricultural experts and extension agent who all of them studied by survey method. Descriptive results showed that the situation of agricultural marketing is fairly desirable. ICT also have a moderate role in improvement of agricultural products marketing. Regression results indicated that connection information networks of local markets to national and international markets, being of experienced facilitators in relation to applying ICT in marketing, shortage of delivery services centers in rural areas for agricultural marketing, identification and ensuring appropriate ICT, lack of sufficient support from private sector investing in agricultural marketing and inadequacy and effective regulations for developing ICT in agricultural marketing determined 55 percent variance of agricultural products marketing.

    REFERENCES

    1. Aftab website. (2003). Challenges and solutions developing ICT in developing countries. Available on: www.aftab.ir
    2. Alimoradian, P. and Dehyouri, S. (2006). Cooperatives and NGOs: Appropriate solution for Iran’s agricultural products marketing.Taavon, 181 : 8.
    3. Anonymous. (2005). Problems and obstacles of marketing. Mgmt Develop., 70 : 8.
    4. Gregg, J. and Irani, T.A. (2004). IT by county extension agent of Florida cooperative. J. Ext., 66 : 11-13.
    5. Hamedanlou, M. (2009). Obstacles and challenges of developing rural ICT centers in Iran. Available on: http://www.modiriran.ir/modules/article/view.article.php/597
    6. Khosravi, A. (2003). ICT in agricultural and rural development. University of Elm va Sanat, March 2003.
    7. King, G.M, Knight, P. and Misoun, J. (2003). Marketing through web. Translated by: Mohammad Ibrahim Goharian. Tehran: Amir kabir.
    8. Kunda, D. and Laurence, B. (2000). Assessing important factors that support component-based development in developing countries. Inform. Technol. for develop., 9 : 123-139.
    9. Lashgarara, F, Mirdamadi, S.M. and Farajallah Hosseini, S.J. (2010). The causal model role of ICTs in food utilization of Iranian rural households. African J. Agric. Res., 5 (20) : 2747-2756
    10. Mohammadi, Y, Rahimian, M and Loghmani Jahromi, N. (2007). The application of ICT in agricultural and rural development. The congress on role of ICT in agricultural and rural development, March 2007.
    11. Rasekhi, B. (2003). Capabilities application of ICT for human resources development in agricultural sector. The congress on application of ICT in village. University of Elm va Sanat, March 2003.
    12. Rasouli Azar, S. (2004). The rate of applying IT in Iran’s agricultural system. M. Sc. Thesis of Tarbiat Modares University.
    13. Tiamiyu, M. A. (2000). Information technology in Nigerian federal agencies: Problems, impacts and strategies. J. Inform. Sci., 26 (4) : 227-237
    14. Whittaker, B. (1999). What went wrong? Unsuccessful information technology projects. Infor. Manag. & Computer Security, 7 (1) : 23-29
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