A diagnostic survey of the existing farming and cultural practices of coconut followed by fifty growers, selected from 36 villages of six talukas in Valsad district (South Gujarat), was carried out during 1996-97. The study revealed that mostly the cultivar ‘West Coast Tall’ was in use for planting. Almost half (44 per cent) respondents had adopted recommended spacing and purchased seedlings from private nurseries. Most of the respondents (43.40 per cent) had adopted regular planting method. Majority of the respondents (60.34 per cent) had adopted basin method of irrigation and plant protection measures. About 96 and 84 per cent of the respondents had applied FYM and chemical fertilizers to coconut palms, respectively. Nearly three fourth of the respondents (72.72 per cent) had applied common salt around the coconut stem. It was interesting to note that 94 per cent of the respondents were of the positive opinion for adopting coconut cultivation. Therefore, it can be summarized that coconut farmers should adopt improved package of practices for getting more profit.