Chief EditorYashpal Singh Malik
Print ISSN 0303-3821
Online ISSN 0976-4631
NAAS Rating 4.95
Experimental Designs for Discrete Choice Set Experiments
A discrete choice experiment is an attribute based method that gives further insight into how individuals develop preferences for particular attributes. These are used in the traditional areas in health economics, transportation, and marketing and increasingly beyond these areas. These experiments enable researchers to model choice in an explicit competitive context, thus realistically emulating market decisions. A choice design consists of choice sets composed of several alternatives, each defined as combinations of different attribute levels. A good choice design is efficient, meaning that the parameters of the choice model are estimated with maximum precision. Here, an example of obtaining discrete choice sets using factorial combinations has been described.
All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.
This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
